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Fashion Business and Promotion with a Foundation Year – BA (Hons)

Fashion Business and Promotion with a Foundation Year – BA (Hons)
Starts from: September 1, 2019
£12,800 per year Apply Now
Campus Location

Birmingham City University University House 15 Bartholomew Row Birmingham B5 5JU United Kingdom,London,United Kingdom

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Course Feature
  • Attendance Full Time (4 years)
Class Description

Our BA (Hons) Fashion Business and Promotion degree course enables you to explore a range of roles within the fashion industry, far beyond the making and production of clothing.

Guided and supported by a knowledgeable, industry-experienced staff team, you will gain an education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Buying, Marketing and PR, Trends Forecasting and Event Management.

About foundation courses

This four year programme has been specifically designed to allow you to undertake additional level 3 study, to ensure you are successful on your chosen degree programme.

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within the School of Fashion and Textiles.

What’s covered in the course?

This course will develop you through a variety of business and creative modules, teaching you skills in buying, merchandising, marketing, visual merchandising, PR, and buying and merchandising.

You’ll learn how fashion roles work together, as well as commercial and planning skills, competitive awareness and the ability to think outside the box, all of which are essential in this global industry.

You’ll be exposed to trends forecasting, buying, marketing, and events and industry placements, ensuring you graduate ready for employment.

You will work on a live event management project, as well as industry-led briefs across the first two years, supported by brands such as Whistles, Selfridges, Claire’s and River Island. You’ll benefit from regular industry visits, listen to guest speakers from leading fashion brands and have the chance to visit London, Paris, Florence and New York.

Throughout the course, you’ll be taught by staff with experience of brands like Topshop, Lyle and Scott, Emporio Armani and more, ensuring your learning is supported by contemporary knowledge, practice and contacts. We’ll develop your business knowledge and language, preparing you for delivering presentations, teamwork, writing reports, creating visual mood boards and using online resources. You’ll also explore new skills in packages such as InDesign, Photoshop and Illustrator.

In your final year, you will work on a series of projects that will develop your skills ready for industry. In the June, you will have the opportunity to showcase work at London’s Graduate Fashion Week, which brings nationwide fashion courses together and offers valuable networking links with the fashion industry.

“I can truly say this course prepares you to be 100 per cent industry-ready. You will learn in a challenging, informative and inspiring way, giving you true industry insight and skills across a number of subjects. From trends forecasting to event management this course helps you understand the wider fashion picture. You will leave this course as a confident professional.” Sophie Johnson, graduate

Why Choose Us?

  • Students are satisfied with this course! We scored 91 per cent for overall satisfaction in the National Student Survey 2017.
  • The course helps you become as versatile and dynamic as the industry itself.
  • Unlike other courses, we cover a variety of fashion business modules to ensure you gain a broad perspective of the fashion industry.
  • The course provides creative and visual fluency, equipping you with the toolkit to operate in the competitive, international fashion market place.
  • Our academic staff all have industry experience, teaching and researching their specialist subjects, ranging from trend forecasting to branding and international retailing.
  • Integrated work placements provide you with the essential experience needed to get ahead in their sector.



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