Film Business and Promotion – BA (Hons)

Our BA Film Business and Promotion degree is a unique two-year, fast-track programme that prepares you for the business realities of film distribution and consumption in today’s rapidly evolving global film marketplace.

This course is part of Birmingham City University’s Film Futures suite, designed with industry to reflect the growing need for entrepreneurial, business-savvy film graduates for roles within the film industry around film distribution, marketing, financing and sales.

What’s covered in the course?

Reflecting the international nature of the film industry the course will take a worldwide perspective from the outset, looking at the international marketplace, differing international audience trends and how the industry works globally, domestically in the US, and independently in the UK.

How you will learn

Film specific modules will provide you with a thorough grounding in theory, research practices and the current and emerging industry landscape – You will view the film business from the perspectives of key professionals in the sector, looking at film industry structure, how money flows and films are financed, to the challenge of bringing desirable film products to market and engaging audiences.

You will participate in lectures, seminars, workshops and film screenings requiring you to interact with your peers, tutors and industry. Practitioners and professional academics with proven experience will teach you.

Your passion for film will be nurtured, as you are encouraged to view and interact with a diverse array of film titles encouraging appreciation of film history, culture, the scope of the international market and trends in consumer tastes and viewing habits.

Practical Application

Along the way, you’ll build a tangible ‘portfolio of practice’ showcasing your work and proving your professionalism. Assignments reflect real-world practices and are designed to develop the critical and strategic thinking skills necessary to exploit opportunity in the sector.

Project Experience

In addition to studying your specialism you’ll be working in collaboration with your peers, who’ve chosen to specialise in fast-track degrees around the digital marketing, digital art, and video games industries. You’ll work together with expert professionals and tutors on shared projects to develop, make and deliver tangible media solutions to live briefs.

Why Choose Us?

• Business-focused film course
• Opportunity to secure a BA (Hons) degree in only two years.
• The course has been developed with industry to ensure it provides the skills and knowledge needed to work in the film business in the UK and overseas.
• Teaching is delivered by industry practitioners and experienced academics.
• No exams! Coursework assignments that reflect industry practice.
• Dedicated studio and state-of-the-art resources.
• Laptop supplied for the duration of the course.