Public Relations and Media with a Foundation Year – BA (Hons)
Attendance Full Time (4 years)
Intimately linked to industry, the Public Relations pathway provides you with the skills and knowledge that today’s PR professionals need in a fast-moving media environment.
The course is recognised by the Chartered Institute of Public Relations (CIPR) and provides plenty of opportunities to build contacts with some of the UK’s leading PR organisations, working on genuine campaigns and pitching ideas to clients.
About foundation courses
After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within Birmingham School of Media.
Why study a degree with a foundation year?
Foundation years are a great option if you have the talent, ambition and potential to thrive at Birmingham City University, but do not meet the entry requirements for your preferred course. It’s ideal if:
- You want the flexibility of a year’s study on a more general course to find out the best degree choice for you.
- You have changed your mind about your career since you chose your A-levels or BTECs and need to improve your skills in a different subject area.
- You would like extra time and support to help you build your knowledge, skills and confidence before starting a full degree.
What’s covered in the course?
Combining practical skills and industry insights, PR and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.
Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.
Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.
How you will learn
Effective communication is a two-way process and this is at the heart of our teaching and learning approach. Our modules are delivered through engaging seminars and workshops, with an array of guest speakers, case studies and projects for you to sink your teeth into. You’ll have the freedom to develop ideas, creative solutions and presentations, and we’ll have critical debates about current issues and stories impacting on the industry and in the news as the course progresses. You have a say and can inform the direction of workshops and assignments based upon your personal passions. Prepare to have an opinion!
We’ll also give you the opportunity to hone keen writing skills for a multitude of audiences and purposes, making you more job-ready than many other graduates.
Why Choose Us?
- Join a course recognised by the Chartered Institute of Public Relations, closely linked to industry and with the support of a mentor scheme with practitioners across the region.
- You will be taught by respected PR professionals and academics, who have managed successful PR agencies and run exciting award-winning client campaigns. The lecturing team delivers a balance of critical understanding and effective delivery but of course in PR, it’s not just what you know, it’s who you know. Rest assured our expert team is very well connected, with renowned theorists, the CIPR and a multitude of communication organisations and professionals.
- We will prepare you for a fast-paced, rewarding career in PR. You’ll gain valuable experience through regular industry networking opportunities which will help you make contacts, build confidence and put your skills into practice.
- A real highlight in your diary will be our renowned PR Students’ Conference, a major annual event, respected and supported by industry that showcases student achievements to PR professionals – just look at #MidsPRConf to see the conversations we started at the most recent conference.
- PR and Media is the complete package for wannabe communications professionals. It provides you with plenty of platforms to build your profile and those all-important contacts, so you can step into the industry with confidence.